Following months of judging and a long and drawn out week of stressing following our shortlisting, Fresh Egg are absolutely thrilled to be able to announce that we are winners in the 2009 Econsultancy Innovation Awards!

The judging panel included some of Econsultanty’s in-house internet gurus as well as an international panel of third party experts and it was agreed by them all that the standard of the hundreds of entries was extremely high and that the winners were picked for their innovation either in creative terms or pure technology. We won this prestigious award in the “Innovation in Web Analytics and Optimization” category for our CallTrackID tool. Other companies shortlisted in this category were Speed-Trap, Kampyle and Wingify, and we send our commiserations to these companies.

The judges declared that: “Call tracking is essential to measuring the impact of a marketing campaign, and this is a simple and awesome solution. The web gets a lot less credit than it should from companies for sales and leads, mostly because the offline impact is invisible. The brilliant part of all of this is that Fresh Egg have developed not only something that is very clever, but quite easy for it’s end users.

CalltrackID¢ is a “mash up” between a proven free tool (Google Analytics) and existing Telecoms technology the merging of SEO and telecommunications to enable the tracking of leads and data that were previously invisible.

Following on from our recent confirmation as a Google Analytics Authorised Consultant (GAAC) which in itself followed an intense scrutiny of our credentials in not only consultancy but analytics, this award further goes to show Fresh Egg’s knowledge and familiarity with the complete range of Google Analytics features. It also showcases our expertise in extending and enhancing those capabilities and features through the introduction of CallTrackID¢.

Of course Fresh Egg are already well known for their fantastic Web Design services. We also have a first class SEO team who love to achieve first-page listings for our clients and even better, we work hard to ensure they keep their first-page listings!